Samsung publishes ads data

According to data collected by Samsung in a consumer survey in November and recently published, it is clear what is most important to consumers this Christmas season.

Around 600 Christmas shoppers, a discount on a product or service is the most important information consumers want to learn from an advertisement this holiday season.

Although 67% of respondents said that the Christmas spirit was also effective in an advertisement, 88% said that discounts were more important given the spiraling costs in these difficult economic times.

Some 67% want advertising to reflect the spirit of Christmas, which is more than twice as effective as a celebrity endorsement, suggesting that Santa is still the ultimate influencer. Consumers are still looking for authenticity.

Some 75% say that television advertising would influence their Christmas shopping. As for the end-of-year holiday season, 41% of consumers participating in the survey said the post-Thanksgiving period is the best time to shop for Christmas.

According to National Retail Federation forecasts, Christmas spending could reach a record level of between 957.3 and 966.6 billion dollars in November and December.

Source: www.mediapost.com