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Save the Children names Peppa Pig as child ambassador to amplify children's right to play

The child rights organisation has joined hands with Hasbro India for the Play-Doh Cans of Kindness campaign

Save the Children, the child rights organisation, has announced Peppa Pig as their child ambassador to promote the right to play as fundamental to the health and well-being of children. With early childhood services, playgrounds, schools, and other public spaces for children still closed in India, there is limited access for play in the physical spaces. While playtime is crucial for the growth and development of children, many do not get to enjoy this privilege. Save the Children and Peppa Pig will amplify the cause and urge authorities to provide suitable conditions for children to play at a time when children are locked up in their houses.

Peppa Pig is a celebrated characters amongst kids and has a strong influence to instil positive behavioural change. The partnership will see several activities in the next one year, beginning with a collaboration with Play-Doh brand from Hasbro, through the ‘Cans of Kindness’ initiative. Children from underprivileged communities will receive cans of colourful and reusable Play-Doh for endless hours of fun and learning. The aim is to spark creativity, encourage the practice of fine motor skills and hand eye coordination.