Schwartz and Nadiya Hussain extend partnership
The license partnership between Nadiya Hussain and Schwartz has been extended and expanded. The product range, first launched in 2023, won the B&LLA Award for Best Licensed Food or Beverage Product earlier this year.
Following the success of the first range, Schwartz has worked with Nadiya Hussain to develop a new range including recipe mixes, sauces and seasoning mixes. The range is available exclusively from Tesco and focuses on curries from around the world. The focus is on the diverse flavors of the world, which the products are intended to bring into British households in an uncomplicated way.
Source: www.licenseglobal.com