SEGA and artist Romero Britto collaborate on new Sonic the Hedgehog collection
SEGA and internationally famed artist, Romero Britto, announced they will be teaming up in December 2024 to debut artworks and consumer goods from the BRITTO x Sonic collaboration through a pop-up at his flagship gallery in Miami, Florida. The pop-up will give fans a more in-depth look into the collection inspired by SEGA’s most iconic character, Sonic the Hedgehog.
Debut in December
The BRITTO x Sonic collaboration first debuted at the “Be happy! ROMERO BRITTO Exhibition in Japan” held in Tokyo, earlier this year. Through his signature striking pop art style, Britto’s interpretation of the energetic blue hedgehog received a wide positive reception from the community. On December 7, 2024 in Miami, fans will had the opportunity to experience Britto’s vibrant and bold artwork, including a collection of fine art from the Sonic collection as well as a line of fun consumer goods such as figurines, t-shirts, hats, keychains, pins and more.
Dedicated Sonic the Hedgehog experience
Only a short distance from the Miami Beach Convention Center, Britto’s gallery will have a dedicated Sonic the Hedgehog experience, displaying a handful of newly created art pieces depicting Sonic and friends. Fans will have the opportunity to immerse themselves in the energetic and dynamic world of Sonic the Hedgehog as seen through Romero Britto’s artistic eye.
“Our continued collaboration with Romero Britto is a celebration of creativity and showcases the longevity of the Sonic brand,” said Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA® Brands. “Through his unique and colorful pop-art style, Romero Britto allows for fans of all ages to experience Sonic in a new and special way.”