Toy market news

Sega to produce Sonic Prime animated series for Netflix

By toyworldmag.co.uk

The 24-episode Sonic the Hedgehog 3D animated series, Sonic Prime, based on the popular video game will premiere in 2022.

The series will be produced by Sega, as well as WildBrain Studios and Man of Action Entertainment. 24-episodes of the animated adventure are planned, featuring Sonic the Hedgehog in a high-octane adventure where the fate of a strange new multiverse rests in his hands.

The Sonic video game celebrates its 30th anniversary this year, a milestone supported by planned brand collaborations and retail activations, and continues to attract fans of all ages. The new series “aims to captivate the imaginations of audiences ages six to 11, as well as legacy Sonic fans of all ages, and will match the scale and scope of the epic adventures synonymous with the Sonic franchise.”

Sonic Prime will be animated at WildBrain’s Vancouver studio, with Sega and WildBrain joining forces across production, distribution and licensing. Man of Action Entertainment, the team behind Ben 10 and Big Hero 6, will serve as executive producer and showrunners. No casting details for the series have yet been revealed.

Sonic was recently adapted for the big screen by Paramount Pictures in the 2020 movie, Sonic the Hedgehog, in which Ben Schwartz voiced the title character. The film took the number one spot worldwide on its opening weekend and already has a sequel in development.

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