Sesame Street Launches Global Gift of Giggles Campaign
Sesame Street used International Joke Day on July 1 to kick off its Gift of Giggles campaign (#GiftOfGiggles) to celebrate and share smiles, humor, and joy with fans around the world. The month-long campaign is part of Sesame Workshop's ongoing initiative supporting emotional wellbeing and mental health awareness for young children and their families, with resources at sesame.org/mentalhealth.
“With its signature mix of laughter and learning, Sesame Street creates experiences that enrich minds and expand hearts around the world,” says Samantha Maltin, executive vice president, chief marketing and brand officer, Sesame Workshop. “At a time when children need joy more than ever, the Gift of Giggles campaign will support their emotional well-being, with a healthy dose of laughter. Whether you’re learning about healthy habits, social-emotional skills, or the ABCs, humor can turn a simple moment into an unforgettable lesson.”
The Gift of Giggles campaign starts with a video of Elmo waiting to tell a joke to the first person passing by and it happens to be Felix, Sesame Street’s resident chicken. Elmo stops him to ask the oldest riddle in the world, “Why did the chicken cross the road?” Felix responds, “Huh? What are you talking about?” The pair go back and forth with Felix confused about the question. He finally gives up on the conversation and says, “You know, Elmo, this has been a lot of fun, but I’ve got to get to the other side.” Elmo excitedly says, “That’s it! He said it. Happy International Joke Day!”