Sesame Workshop appoints the Business Hub Group licensing agent for Brazil

Sesame Workshop, has appointed The Business Hub Group as its licensing agent for Brazil. Sesame Workshop is the global non-profit organization behind Vila Sésamo in the region. 

Under the direction of Pauolo Ferreira, it will market and organize consumer products, special promotions and retail events for the popular children's brand.

“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows and outreach in communities,” said Polo Valdes, Sesame Workshop’s senior director for Latin America. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.”

Source: www.worldscreen.com