Shane Mang joins Wattpad WEBTOON Studios as Head of Licensing & Merchandise
Wattpad WEBTOON Studios Inc., the fan-driven studio and IP business from WEBTOON Entertainment Inc., today announced that Shane Mang has joined the studio as Head of Licensing & Merchandise.
Portfolio of licensing initiatives
Reporting to Wattpad WEBTOON Studios President Aron Levitz, Mang will oversee a diverse portfolio of licensing initiatives that continue the studio’s movement into physical merchandise based on IP from WEBTOON. As part of his role, Mang will expand WEBTOON’s merchandise into unique collections, collaborations, and series-based drops for collectors and dedicated readers to enjoy.
Consumer products expert
Mang is a consumer products expert, having launched global licensing and merchandise programs for leading entertainment brands at Spin Master Ltd., The Jim Henson Company, and Wildbrain. He’s led top-tier brand portfolios with hundreds of licensees, and developed licensing programs for globally renowned franchises including Rubik’s Cube, Bakugan, Tech Deck, Hatchimals, Teletubbies, Caillou, Jim Henson’sLabyrinth, Dark Crystal,and Fraggle Rock. Mang has also worked closely with creators and celebrities to develop customized consumer product programs.
Mang was recognized as a Top 40 under 40 Licensing Professional by License Global Magazine in 2018, and has been a West Coast Ambassador for Licensing International since 2019.