Toy market news

Showcase expands in the U.S. retail market with 27 new tores in 12 states

Showcase, a Canadian retailer that bills itself as “Home of the Hottest Trends” is expanding its footprint in the U.S. market after opening 10 stores in the Northeast three years ago.

The company, which sells toys and novelties alongside home, health and beauty, candy, and food items, will open 27 stores across 12 states beginning next month. Showcase features a “try it before you buy it” retailtainment environment that includes interactive demonstrations.

Showcase launched in 1994 and will have 146 stores by the end of the year. The U.S. stores will be supported by a new, 147,000-square-foot distribution center in New York.

The company cites TikTok as a leading driver of top trends and counts Jazwares‘ Squishmallows, Funko Pop! Vinyl figures, and trading cards among its top items. Additionally, the company’s proprietary trendspotting technology “uses sophisticated techniques, powered by algorithms and artificial intelligence (AI), to understand and identify trending products.”

Speed-to-market is a key part of its business model, with Showcase touting an average concept-to-shelf delivery time of just 53 days.