Simba Dickie Group and Tactic Games OY agree on joint partnership
The Simba Dickie Group and the Finnish toy company Tactic Games OY from Pori have agreed a partnership to secure the future of the Heros timber plant in Lam in the Bavarian Forest.
Due to challenging economic conditions and the associated consumer restraint in Germany, the Simba Dickie Group alone has not been able to fully utilize Heros' wood production in the Bavarian Forest in recent years.
“We have been looking for a good solution for some time, which above all takes into account the jobs of our employees and are pleased to have found the ideal partner in Tactic Games OY,” announces Florian Sieber, CEO of the Simba Dickie Group. “The purchase price alone was not the main consideration when we signed the contract. As a family business, we see it as our responsibility to act in the best possible way to safeguard the jobs of our employees.”
Newly founded company Heros Wooden Toys GmbH
Tactic Games OY will transfer all employees to a newly founded company, which will operate under the name Heros Wooden Toys GmbH from February 1, 2025. At that time, all assets of Heros GmbH & Co. KG, including the real estate, will be taken over by the newly established subsidiary of Tactic Games OY in Germany.