Toy market news

Simba Dickie Group announces its participation in model car manufacturer Minimax

Great synergy potential for the Schuco and Spark brand

The Simba Dickie Group has acquired a stake in model car manufacturer Minimax with effect from July 1st 2021. Founded by French car enthusiast Hugues Ripert in 2000, the successful model car manufacturer has been present in all major markets for years. Its models are mainly produced under the brand Spark and are focused on the racing sector. Both companies see high potential in this cooperation for the development, production and marketing of their product ranges.

The Schuco brand will be integrated into the joint model car group Minimax in order to benefit from important synergies in the coming years.  In particular, the possibility that Schuco models can soon be produced again in own factories will ensure the quality and future of the brand. The management will be taken over by Hugues Ripert, who also holds a majority stake in the joint venture. M&A advisor Bernard Farkas accompanied the transaction.

Florian Sieber, CEO of the Simba Dickie Group: "We are joining Minimax and plan to concentrate our model car business there in the long term. At the same time, we are bringing the Schuco brand into the newly created model car group and will do everything in the next years to give the brand new shine thanks to the great synergy potential."

Oliver Naumann, Managing Director of Dickie, welcomes the new partnership and adds: "The new structure will give us the opportunity to manage the development and production of Schuco models in the future, independent of suppliers. It will be easier to ensure the production and quality of our model cars."

Hugues Ripert, whose 'spark' came at a very young age with the cars on the starting grid of the 24 Hours of Le Mans, is both a manufacturer and a collector with a lot of passion, care and experience. As managing partner of Spark, he sees new opportunities in expanding the range: "We have been very successful with racing cars for years. Thanks to Schuco, we now complement the Spark range with classic road cars, agricultural vehicles and others. We are combining our production and sales activities step by step. This allows both companies to focus their development activities on their core segments. We look forward to delighting our old and new customers with the variety and quality of our product range."