Sky Castle Toys partners with Jazwares to expand Sticki Rolls Brand

Sky Castle Toys and Jazwares announced a multi-year partnership that will expand and strengthen the distribution, brand development, and intellectual property management of Sticki Rolls, the popular trend-setting collection of wearable and sharable sticker bracelets and children’s jewelry line. The partnership positions Sticki Rolls for expanded availability and enhanced consumer engagement across key regions.

U.S. and European market

Under the terms of the agreement, Jazwares will manage the sales and distribution of Sticki Rolls to mass, club and grocery retailers in the U.S.; mass and specialty retailers in Canada; and across all channels of trade in major European markets including Germany, France, Benelux, Austria, and Switzerland.

Captivating tweens and kidults

Sticki Rolls has captivated tweens and kidults worldwide with its unique combination of fashion jewelry, kawaii-inspired sticker designs, and self-expression. The brand’s social presence has skyrocketed since launching at VidCon in June 2024 amassing nearly 300 million video views on YouTube and growing its social media following to over 400,000 passionate fans. Its humorous story-telling videos featuring cute characters and Kawaii art have become a pop culture favorite.

Source: Press Release Jazwares via Carve Communication