Smart Toys and Games acquires WOW Toys

The British toy brand WOW Toys has been acquired by SMART TOYS AND GAMES, headquartered in Belgium. 

WOW Toys founded in 1996 by Nadim Ednan-Laperouse are known for their high-quality pre-school range of vehicles and figures. The range created with children in mind has no sharp edges, no small parts, no toxic materials, and no batteries. The highly designed range of over 70 vehicles and over 100 figures are fully interactive, and the mechanisms include a flywheel and clutch system that provide easy interactive play with robust toys that can safely handle the most enthusiastic young children. The range continues to be supported by retailers across the world and loved by parents looking for premium quality products that inspire fantasy role play with their children.

Sharing the same goals

Nadim said “I am delighted to be able to announce that WOW Toys, a family business have joined the SMART Group. We share the same goals and values and we both believe in investing in great people to make premium products. I am looking forward to working with the team at SMART to transition the brand as I continue to pioneer my work as the founder of The Natasha Allergy Research Foundation, a charity building the awareness of Natasha’s Law and educating everyone on food allergies with the aim to eradicate food allergy and allergic disease, creating a safer world for all. The talented team at WOW Toys will continue to operate as part of SMART Toys and Games UK and the brand will also enjoy the synergies and sales opportunities that come with the international presence of the SMART brand”.

Source: Smart Toys Press Release