Toy market news

Smart toys voice tech firm SoapBox detail US expansion


The kids’ voice technology company, SoapBox Labs has detailed its expansion into the US and the promotion of three employees within its leadership team, as the Dublin-based company maintains its momentum amid ‘growing demand for child-specific voice tech’ in the global market.

“A decade after the introduction of voice assistants like Siri and Google, brands and companies are realizing what SoapBox Labs has long known to be true: voice technology built using adult voices does not work for children,” said SoapBox Labs CEO and founder Dr. Patricia Scanlon.

“In order to meet the increasing need for voice-enabled solutions that actually work in kids’ play and learning, we’re now scaling our diverse, committed, and world-class team – at home and abroad.”

SoapBox Labs licences its technology to third party entertainment and education companies and partners with them to deliver world class voice-enabled kids’ products to market, including literacy and English language tools, smart toys, games, apps and robots.

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