Smiley opens three pop-up stores in Thailand

Following the success of Smiley's franchise stores in China, the company has opened three new pop-up locations in Thailand together with its partner Naraporn. These are located in The Siam Center, The Emsphere and The Parade at One Bangkok. The new stores will open in December and offer a mix of over 130 Smiley products across lifestyle, accessories, gifts and apparel. 

Further developing the retail offering

“This is part of a larger strategy to further develop our retail offering by focusing on creative and aspirational products and bringing them to our fans around the world. Working with One Step Agency and Naraporn allows us to develop this business model in a way that we don't have in Europe, providing local market opportunities while maintaining our global values and vision.”

Source: www.brandsuntapped.com/smiley-opens-pop-up-stores-in-thailand/.