Toy market news

Snorble preps to launch Lullaboo Studios

Snorble Inc. - the company behind the forthcoming Snorble intelligent buddy that helps kids and families develop healthy habits and bedtime routines - is extending its reach with the opening of Lullaboo Studios. The new effort looks to reimagine storytelling using new technology.

Former Showtime and Warner Bros. executive Donald Buckley and Snorble Animation Director Daniel Luke (Teen Titans Go! to the Movies) will lead the initiative as co-heads of Lullaboo Studios.

In recent months, Snorble has made significant moves to bolster its executive team with the addition of Chief Revenue Officer & Executive Vice President of Sales Ed Gershowitz, Chief Experience Officer Vaitari Anderson, Chief Technology Officer Steve Hecker, and Vice President of Software Engineering and Platforms Thomas Chan. The company also received an investment from GK Venture Partners and revealed its inaugural board of directors.