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Sony Music, Aniplex, Pocketpair Form Joint Venture, Palworld Entertainment

Sony Music Entertainment (Japan) Inc.  and its group subsidiary Aniplex Inc. and Pocketpair, Inc. have established a joint venture (hereinafter referred to as JV), Palworld Entertainment Inc., to expand and develop new businesses associated with the hit game, "Palworld." The announcement was made today in a joint release by all three companies.

Multiplayer open world survival game 

"Palworld," a multiplayer open world survival game created, produced and published by Japanese developer, Pocketpair, became the breakout hit of 2024 when the total number of players surpassed 25 million after only one month in release.

The Palworld game 

The Palworld game, currently available on PC, Xbox Series X/S, Xbox One, and through Xbox Game Pass, seamlessly integrates elements of battle, monster-capturing, training, and base building. Players are able to wield a range of weapons, from classic bows and spears to modern assault rifles and rocket launchers. The gameplay involves locating and capturing Pals, who in addition to assisting players in the construction and expansion of their base operations, can become powerful allies in combat.

Expanding commercial business endeavors

The JV will be responsible for developing the reach of the intellectual property and for expanding commercial business endeavors, including the global licensing and merchandising activities associated with "Palworld," outside of the interactive game.

JV efforts will begin with the development of exclusive merchandise based on the game - which will debut and sell at the Pocketpair booth during "Bilibili World 2024" and be made available for pre-order at Aniplex and its subsidiaries, Aniplex of America and Aniplex Shanghai, e-commerce sites with more detailed information at a later date.

Official website: https://www.pocketpair.jp/palworld

Source: www.prnewswire.com  

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