Toy market news

Sophie Lightning named NERF Chief TikTok Officer

Best known to her TikTok followers as Sophie Lightning or Nerfers101, Jamison has been named CTO (Chief TikTok Officer) for Hasbro‘s NERF brand, effective immediately.

The social media content creator was one of 10 finalists to interview with a panel of Hasbro representatives for the position that garnered more than 1,000 applicants after an open call went out last month. Jamison’s Nerfers101 account on TikTok boasts more than 1.8 million followers that have contributed more than 38 million likes for her blaster-based videos. The appointment of Sophie Lightning as NERF CTO was made by actress China McClain (Descendants, Black Lightning).

The Rhode Island-based blaster enthusiast will earn a salary of up to $10,000 a month for up to three months to create content, help develop strategy, and set the tone for NERF’s official account on the popular video platform.