Toy market news

Spacetoon named master licensing agent and toy partner for Love, Diana across MENA


The family edutainment content producer, Spacetoon, has been named the new master consumer product licensing agent for Pocket.Watch’s Love, Diana brand across the MENA territory.

Under the deal, Spacetoon will launch a new line of toys and products, bringing Love,Diana items to shelf across the MENA toy market, appealing directly to Pocket.Watch’s growing audience base across the region as it build its global standing.

On top of this, Spacetoon has also secured the rights to localise, dub, and broadcast two of the most successful shows for Diana across Spacetoon free-to-air TV channel and Spacetoon GO online streaming service.

The first will be Love, Diana Adventures – a series that follows Diana into a new world – the Land of Play – where she is transformed from live action into an animated Princess of Play as she acts to protect her friends and family from Boris the Baron of Boredom. Love, Diana Adventures gained more than 10 millions views globally within five of the launch of the first episode.

The second show will be Kids Diana Show Ultimate Mishmash; a mashup of highlights from the Kids Diana Show YouTube channel starring Diana together with her brother, Roma. Diana and Roma take the audience through all of their family-friendly pretend play adventures; including dress up, role-play, and many other scenarios that spark the imagination of little kids.

Collectively, Diana has nearly 5 billion monthly views on her 14 YouTube channels, which provide audiences with family-friendly content in 9 different languages.

Other Pocket.Watch titles to be made available on the Spacetoon TV channel and Spacetoon GO online streaming service, include the Emmy-nominated series Ryan’s Mystery Playdate and Ryan’s World Specials.

The shows will be dubbed into Arabic and broadcasted on Spacetoon TV Channel, while being made available on Spacetoon GO online streaming service. This will offer a chance to more than 100 million viewers around MENA to spend hours of joy and amusement with their favorite characters.

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