Spielwarenmesse 2025: Arrangement of halls for the perfect visitor experience

At this world-leading event, the Spielwarenmesse team faces the constant challenge of selecting the ideal position around the Nuremberg site for each of the numerous product groups and taking a forward-looking, experience-led approach to the arrangements in the individual halls. 

Creating opportunities for exhibitors

For the next event from 28 January to 1 February 2025, the organiser Spielwarenmesse eG is already creating opportunities for exhibitors and visitors to benefit from the new on-site experience. Changes to space allocation at the centre, including for the first time use of the multiple prize-winning Hall 3C, will open up more space and long-term growth opportunities to various product categories. 

“We have analysed each one of our 13 product groups to ensure they are perfectly positioned. With the new allocation and expansion of the halls, we are ensuring that the Spielwarenmesse remains fit for the future and offering improved benefits to visitors,” explains Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. The new concept ties Hall 3C into the site plan for the first time. This master work by prize-winning architect Zaha Hadid manages to achieve an especially inviting atmosphere, promising the highly valuable stands in the growing categories of Baby and Infant Articles and Lifestyle Products a modern hall with plenty of daylight. One specific practical benefit is that direct short-distance routes to Halls 1, 2 and 3 can take advantage of the existing synergies with neighbouring categories.

More information in the source description.

Source: www.spielwarenmesse-eg.de