Spielwarenmesse: outstanding product innovations receive ToyAward

A creative play idea, great potential for success and high production quality: all of this is brought together in the six new products that were honoured with the coveted ToyAward on Day 2 of the Spielwarenmesse.

The winners

In the Baby & Infant category, the winner was Haba with Basic Building Blocks – Multicolored. First place in the PreSchool section went to the building game Stix from OPPI, while Franckh-Kosmos took the award for the SchoolKids segment with Adventure Puzzle – The Light in the Magic Forest. In the Teenager & Adults section, the winners were the miniature games Tetris & Pac Man Arcade in a Tin from Fizz Creations. Hoppstar were triumphant in the Startup category with Artist. In the Sustainability section, the award went to Feber Recycle Eco House from Famosa by Giochi Preziosi.

524 submissions

A 13-member international jury of experts selected the winners from the 524 submissions. All the winning products impressed the jurors with their safety, potential for commercial success, play enjoyment, originality, production and quality, and with the comprehensibility of the product concept. “The ToyAward represents an important seal of quality for toys among both retailers and consumers,” explains Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.

Further information on the prize and jury can be found at www.toyaward.de/en.