Spielwarenmesse recognizes outstanding innovations with ToyAward
Day 2 of the Spielwarenmesse started off in celebratory mood as six particularly innovative product ideas were honoured with the highly coveted ToyAward on the Wednesday of the fair. In the Baby & Infant segment, first place was taken by Geomag Magicube Blocks Stacking Safari from Geomagworld. Buitenspeel/BS Toys won the PreSchool category with its 3 Shape Memo game, while RC Football Set – Bundesliga from Carrera Toys took first place in the SchoolKids category. Abfun came out top in the Teenager & Adults segment with its Moon Acrylic Jigsaw Puzzle.The sound box Qubitunes from Qubs took the prize in the Startup section. Finally, Plan Creations/PlanToys won in the Sustainability category with Wave Stacker.
Selected by an international jury
This year’s prizewinners were selected by a 14-member international jury which included experts from the fields of retail, industry, market research, toy safety, sustainability and education. Jury members evaluated the new products entered for the prize according to the criteria of originality, safety, play enjoyment, potential for commercial success, comprehensibility of the product concept, production and quality. Exhibitors had submitted a total of 629 innovations for the Spielwarenmesse ToyAward. The prize is one of the toy industry’s most important awards and enjoys global recognition by toy retailers as a seal of quality. All of the finalists can be viewed during the Spielwarenmesse at the dedicated ToyAward Special Area in Hall 3A.
Find an overview of the winners in the source description.