Spin Master enters into Japanese Anime Culture

Spin Master unveiled plans to distribute Punirunes, a squishy digital pet that has captivated fans of Japanese anime culture. First brought to market in 2021 by Japanese toy company Takara Tomy, Spin Master will expand distribution to more global markets as fervent fandom brings anime culture to the forefront.

Digital pet

The Punirunes digital pet combines popular elements of caring for a digital pet with added tactile squishy play. On the outside of the toy, a full color, backlit LCD screen displays the adorable PuniruneTM pet with 55 characters plus rare characters to collect in each pod. Enter its world by placing your finger inside the mysterious hole, interact with a tactile squishy dome and watch as the character on screen reacts. Your finger is also displayed on the screen mirroring the actions as if you're actually touching the character as you pet, feed, play games, clean, customize and nurture it.

Remarkable success

Takara Tomy experienced remarkable success with the launch and continued sales of Punirunes in Asia, with over 700,000 pieces shipped since 2021 across Japan, Korea, Taiwan, Hong Kong and Macau.  Recognizing the surging popularity of Japanese anime culture globally, combined with its expanding portfolio of interactive toys, Spin Master collaborated with Takara Tomy for the opportunity to bring the quirky item to additional global markets. And in good time too, as The Toy Association has proclaimed "AniMania" as a top toy trend for 2024, projecting its significant impact on the toy industry and expecting it to reach new heights. 

Source:www.prnewswire.com