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Spin Master goes big into the Metaverse with Bakugan Roblox activation

Spin Master is breaking new ground in the Roblox metaverse again

Following successful activations including Purse Pets and Bakugan, Spin Master is bringing more than 100 episodes of Bakugan: Battle Planet to the platform where it will be available to watch on-demand.

The rollout will begin on Friday, Aug. 5, 2022, at 3 p.m. ET with episodes hosted within the Bakugan Battle League Experience on Roblox. Four-six episodes will debut each week over a six-month timeframe.

Additionally, Spin Master is partnering with Roblox for a Bakugan digital gift card promotion that will run from September to November. The Bakugan Roblox digital gift card promotion will include an exclusive Bakugan metaverse item - a virtual Genesis Dragonoid - that can be worn across other experiences on Roblox, and it will also grant access to all the new Bakugan characters when visiting the Bakugan Battle League experience on Roblox.