Toy market news

Spin Master seals content licensing deals for its preschool series Mighty Express

Spin Master has announced content licensing deals for its CG animated preschool series Mighty Express. Continuing to expand the franchise’s global footprint, Mighty Express is laying new tracks with broadcast networks POP UK (United Kingdom), SUPER RTL (Germany), TVP (Poland) and Tele-Quebec (Canada).

Featuring action-packed missions starring cool trains and their kid best friends, the Mighty Express series aims to take a contemporary approach to the timeless genre of trains. The licensing deal includes 60 11-minute episodes in addition to 26 3-minute shorts for over 700 minutes of Mighty content.

The Mighty Express franchise is part of the company’s commitment to a multiplatform content strategy boasting discoverability for both kids and their parents. The franchise ecosystem includes a YouTube destination that has amassed over 165 million views amounting to 4.5 million watch time hours and counting.

licensing.biz