Toy market news

Spin Master welcomes former Electronic Arts executive as senior vp, digital operations & strategy

Spin Master, the kids’ entertainment company known for brands like PAW Patrol and Hatchimals, appoints Marc De Vellis as senior vice president of digital operations and strategy in the Digital Games creative center. The newly created role will work to expand Spin Master’s Digital Games ecosystem. Anchored by Toca Boca and Sago Mini Brands, Spin Master Digital Games develops and distributes digitally based creative and educational play.

De Vellis spent 20 years at Electronic Arts (EA) where he began as a producer and progressed to executive producer, head of product for desktop, console, web, and mobile. His most recent position was as head of operations where he was responsible for the Player Network vision across EA. In his new role as senior vice president at Spin Master’s Digital Games creative center, De Vellis will serve to drive strategic group capabilities and deliver operational success across all digital studios.