Spirit of Play Foundation promotes „play as a basic need“
At Kids India, Spielwarenmesse eG launched its new charitable project, the Spirit of Play Foundation. Under this name, the Nuremberg-based company is bringing the charity campaigns of its national and international events together under one roof – the aim being to raise everyone’s awareness of ‘play as a basic need’, emphasise its importance and anchor the issue more firmly in everyday life. The first handover of donated goods took place in mid-September in Mumbai.
Successful launch in India
Most of the exhibitors at Kids India (12–14 September) donated their toys to the Spirit of Play Foundation on the final day of the fair. The beneficiaries of their contributions were the Indian organisations St. Catherine’s Home (www.saintcatherineshome.com) and The Toybank (www.toybank.in). Both of these charities strive to improve children’s lives by reinforcing the power of play with innovative programmes and offering perspectives for the future. “We are convinced that play is essential for children’s holistic development – regardless of age, gender and background. That is why we are targeting our support on the distribution of toys and focusing on their positive benefits,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.
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