Starlight Children's Foundation launches the Power of Play campaign

Starlight Children’s Foundation announced the launch of its Power of Play campaign, aimed at raising funds and awareness of the healing power of play for kids in hospitals and their families. The month-long campaign aims to raise $225,000 through different activations, including its annual Stream For Starlight Spring Stream event, that started in March.

Providing positive distractions

"Hospitalization can be scary and stressful for kids. At Starlight, we work to transform the hospital experience through programs that provide therapeutic play and positive distractions, uplift spirits and empower kids with a renewed sense of optimism and courage. Studies show that happiness can help patients recover faster and with fewer complications," said Adam Garone, CEO of Starlight Children's Foundation. "This important fundraising campaign supports our mission of delivering happiness to hospitalized kids and their families, helping make the journey to recovery a little brighter."

When play is at the heart of a child's treatment, it can have a substantial positive effect.

Play is an essential part of childhood. But for hospitalized kids, it may look different. When play is at the heart of a child's treatment, it can have a substantial positive effect, from reducing pain levels to helping kids comply with treatments.

Through longstanding partnerships, including Nintendo of America and Radio Flyer, among others, Starlight offers its vital programs – like Starlight Gaming, Starlight Radio Flyer Hero Wagons, Starlight Hospital Gowns, Starlight Virtual Reality and toy deliveries – free of charge to its nationwide network of children's hospitals and healthcare facilities. Funds raised through the Power of Play campaign will go toward placing Starlight programs at partner hospitals across the country.

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Source: www.prnewswire.com