Streaming hits 41.4% of TV viewing

Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June, leading streaming to grow its share of TV by more than a point (+1.1 pt.) and shatter the previous record it set just last month.

Youtube is first streaming platform to break 10% of total TV viewing

YouTube became the first streaming platform ever to exceed 10% of total TV usage in July. The most popular streamer shot up 7% versus last month, accounting for 10.4% of TV usage (+0.5 pt.). This comes after YouTube hit 9.9% of TV in June and secured the second largest share of TV viewing among all media distributors.

House of the Dragon, Bluey and The Boys

House of the Dragon on Max topped streaming programs in July with 4.7 billion viewing minutes, also helping to drive an increase of over 4% for the streamer to retain its 1.4% share of TV. It was followed by Bluey on Disney+ with 4.3 billion viewing minutes in July. Disney+ usage was up 9.2% this month to finish with a platform best 2.1% of TV. Prime Video’s original series The Boys was third among streaming programs with 4.2 billion viewing minutes.  

Take a deeper look at the report in the source description.

Source: www.nielsen.com