StudioCanal debuts Kids & Family brand
Studiocanal has introduced its new StudioCanal Kids & Family brand. According to the European studio, the new brand “underlines its ambition to strengthen its strategy around intellectual property for children and families and to highlight its expertise and experience in brand management”.
Driving development
Under the leadership of Francoise Guyonnet, CEO StudioCanal Kids & Family, StudioCanal Kids & Family will continue to drive the development of full-service IP with strategic global brand development, licensing, experiential and retail expertise. Guyonnet was appointed CEO of The Copyrights Group in 2023.
Commited to building a global brand
Guyonnet commented: “Our new corporate brand ‘StudioCanal Kids & Family’ underlines StudioCanal's commitment to building global brands around intellectual property that truly appeals to children and their families. (...) Being part of the Canal+ group is also a great opportunity to identify and develop new IPs alongside StudioCanal's catalog of more than 9,000 titles worldwide. And of course, we are thrilled with the ongoing development of our beloved Paddington's journey around the world and look forward to developing a number of exceptional IPs that we will announce very soon.”