Surprising insights: We are Social's digital report

German TikTok users spend over 37 hours a month on the app, according to the Digital Report 2024 from We Are Social. Although Meta's offerings have more users, Facebook has the highest dwell time at just eleven hours. The number of regular social media users in Germany has fallen by 4.4 percent compared to 2023 to 67.8 million. 

The Digital Report 2024 highlights everything worth knowing about global trends in social media, the internet, mobile use and e-commerce.

Surpassing 5 billion mark

In a year full of digital milestones, the number of social media users has surpassed the 5 billion mark, increasing by 266 million in the last year. The average social media user now spends 2 hours and 23 minutes per day on their favorite social platforms, engaging in activities from shopping to socializing, entertainment to searching for information about brands.

The new Global Digital Report is packed with milestones, trends and the largest data collection to date. Read the full analysis here.

Source: www.wearesocial.com