Tara Toy acquired by Just Play

Global player Just Play has acquired the licensed arts and crafts company Tara Toy. The aim is to distribute the company's products worldwide from the USA later this year.

Continuing the legacy

Geoffrey Greenberg, Co-CEO of Just Play, said: "We are honored to continue the incredible legacy that Bruce and the Tara Toy team have built over the past nearly 50 years. Just Play and Tara Toy are synergistic in many ways - license and retail partners look to us to bring quality and speed to market. We look forward to welcoming the Tara Toy team into the Just Play family and seamlessly integrating the operational processes and our brand portfolios."

Tara Toy has built a broad portfolio of licenses over its 50-year history, including Disney, Marvel and Hot Wheels.

Source: www.toysnplaythings.media