Team GB and The Point.1888: New licensees for the 2024 Olympic Games in Paris

Ahead of the 2024 Olympic Games in Paris, The Point.1888 has secured several new licensees for Team GB's consumer products program. 

The Team GB (Great Britain and Northern Ireland) licensing program covers a wide range of consumer product categories for online and traditional retail channels. As part of the program, the brand has signed four new licensees in the fashion category, covering multiple age and lifestyle demographics. 

These include Mappin & Webb for luxury jewelry, OddBalls for branded underwear, Brecrest Sports for children's apparel and Fashion UK for a range of apparel and accessories. 

In the sports and fitness category, Team GB has signed new licensing partnerships with Brompton Bicycle, Hy-Pro Sports, Micro-Scooter and VOW Nutrition. 

Source: www.thelicensingletter.com