Toy market news

The Creative Play Awards 2021 are open for entries

The Creative Play Awards promote the value of creative play in children’s development with products independently tested by parents, early years professionals and teachers.

Now in their 14th year, the Creative Play Awards continue to recognise the best creative toys, games, books and resources available for young children, supporting learning through creative play. Despite the challenging market conditions last year, a record number of entries were received for the 2020 awards, and the organisers say they are hoping for an even greater number in 2021.