Toy market news

The Entertainer donates 22,000 toys to the Big Toy Appeal

Customers shopping with The Entertainer online and in store were encouraged to donate an additional toy to help a family in need this Christmas

By toyworldmag.co.uk

The Entertainer has helped to generate a whopping 22,000 toy donations for The Big Toy Appeal in partnership with the Salvation Army.

Following a difficult year for many families due to Covid-19 and the financial impacts of the virus, The Entertainer asked customers shopping online, and in store, to donate an additional toy to a family in need this Christmas to enable all children to experience the wonder of opening a toy from Father Christmas.

Perhaps acknowledging just how difficult a year 2020 has been and the increased sense of community spirit and support for others, The Toy Appeal online donation was the retailer’s best-selling line on Black Friday, marking the warm generosity of The Entertainer’s shoppers.

The toys will now be delivered to The Salvation Army and distributed to families across the country in time to place them under the Christmas tree.

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