Toy market news

The Entertainer opens first branded store in Spain with plans to grow across the region

The family-owned high street toy retailer, The Entertainer has opened its first The Entertainer branded store in Spain, following a rebrand of its Poly store in Valencia.

After acquiring the Spanish toy retailer Poly in 2018, The Entertainer has rebranded the Poly store in Valencia with the full brand experience of The Entertainer and opened its doors to the public yesterday.

A full grand opening event is planned for 22 May.

The rebranded store showcases The Entertainer’s commitment and investment into the Spanish market and will introduce The Entertainer’s winning formula for experience lead retail with the customer at the centre. The Valencia store will adopt many of the UK retail practices, such as demonstrations and character meet and greets, with the aim of ‘keeping fun at the heart of the customer journey’, all, of course, in line with current social distancing guidelines.

The store marks the future expansion of The Entertainer brand in Spain with plans to introduce more stores across the Spanish regions.