Toy market news

The Insights Family releases first U.S. Toys & Games Report

The Insights Family is extending its data for the U.S. market with its first-ever Toys & Games Report.

Based on second quarter data and expected to be released each quarter going forward, the Toys & Games Report U.S. explores attitudes, behaviors, and consumption preferences for kids ages 3-5, 6-9. and 10-12 while highlighting trends and changes.

The new report - available here - serves up detailed data on kids’ toy preferences, top licenses, and how TV, movies, video games, and streaming content are fueling sales.