The Insights Family unveiled The Anime Playbook
The Insights Family has launched the Anime Playbook: Opportunities for Kids & Young Adult Audiences. This comprehensive report analyses global anime trends, fanbase attitudes, and purchasing behaviours, drawing on data from over 800,000 family members across 21 markets.
With global anime revenues surpassing $22bn in 2023 (as reported by The Japanese Association of Animation), anime’s influence continues to grow, reaching fans across all ages and borders. Thanks to streaming platforms like Crunchyroll, Netflix, and Hulu, anime has become more accessible than ever, appealing to kids, teens, and young adults alike. This growing fanbase is transforming anime into a powerful cultural force, creating new opportunities for entertainment, fashion, and consumer products.
Key findings from the Anime Playbook include:
- Anime resilience among 3-18s
- Emerging anime markets
- Different Platforms, similar typesD
- Greater demand for licensed products
The Anime Playbook is free to download now: https://go.theinsightsfamily.com/animeplaybook