The LEGO Group and Pokémon announce LEGO Pokémon
The LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO Pokémon to fans for the first time from 2026.
Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further... one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: "We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Pushing the boundaries
The LEGO Group and The Pokémon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way, with play experiences that will delight new and existing fans alike.
Source: www.lego.com/en-us/aboutus/news/2025/march/LEGO-Pok%C3%A9mon-Partnership-Announcement