The LEGO Group breaks ground on Innovation Campus
CEO Niels B Christiansen and Chief Product and Marketing Officer (CPMO) Julia Goldin broke ground on a 50,000 sqm Innovation Campus in the LEGO Group global headquarters in Billund, Denmark.
Building for 1.700 employees
The new building will house 1,700 creative colleagues from across product marketing and development, gaming, product and quality teams including the company’s 600+ designers in one space to create the LEGO experiences that inspire children and adults across the globe. The building will also be home to the world’s largest library of LEGO elements covering a collection of around 20,000 different LEGO elements in 70 different colours.
The new Campus is part of the LEGO Group’s commitment to building and creating a world class headquarters in Billund where more than 5,900 employees from around 90 countries work.
LEGO bricks
LEGO bricks also played a pivotal role in the building’s design. CEBRA Architects invited colleagues who will work in the building to provide input to their future workspaces at different stages of the design and frequently used LEGO bricks to capture and evolve ideas. Consultations were held over 18 months during the design process to ensure the building provided the right environment to inspire creativity and idea-building while reflecting the company’s values and commitment to sustainability.
Innovative building
The result is an innovative building in six overlapping modules with up to four floors featuring play zones and atriums and a bustling PlayWay that moves through neighbourhoods and connects people and functions. There will be lots of green spaces and maximised daylight to spark creativity, in a structure made entirely from sustainable wood.