The LEGO Group delivers record top- and bottom-line results in 2024
The LEGO Groupissued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by strong demand for its large and diverse portfolio, excellent execution in markets and a resilient supply chain. To support growth now and in the future, the company accelerated spending on strategic initiatives.
Exceptional year
CEO Niels B Christiansen said: “2024 was an exceptional year for the LEGO Group and we are very pleased with our strong performance. We achieved record top- and bottom-line results even as we accelerated spending on strategic priorities, including a significant increase in the purchases of sustainable raw materials. We are encouraged by these strong results as they will allow us to continue to reach more children with LEGO play experiences now and in the future.”
Revenue growth of 13%
Revenue grew 13 percent to DKK 74.3 billion driven by strong demand in the Americas, Europe, and Middle Eastern markets. Consumer sales increased by 12 percent, growing significantly ahead of the toy market which declined one percent.
Increased operating profit
Operating profit increased by 10 percent to DKK 18.7 billion supported by revenue growth, scale efficiencies, increased asset utilisation and productivity. This was achieved as spending on long-term strategic activities increased significantly. Net profit grew by 5 percent to DKK 13.8 billion, surpassing expectations.
Growing cash flow
Cash flow from operating activities grew by 24 percent to DKK 19.2 billion from DKK 15.4 billion in 2023. The company invested DKK 9.0 billion mainly in building new factories and expansion of facilities and offices, an increase on DKK 8.5 billion in 2023. This resulted in free cash flow of DKK 10.2 billion compared to DKK 6.9 billion in 2023.
Read more about the diverse portfolio, long-term investments and sustainability efforts in the link in the source description.
Source: www.lego.com/de-at/aboutus/news/2025/march/lego-group-delivers-record-results-in-2024