Toy market news

The LEGO Group marks 90 years with World Play Day

On Wednesday, August 10, The LEGO Group calls upon everyone to play as it celebrates nine decades of fun

World Play Day is the first-ever global LEGO celebration and it’s happening to honor the moment that Danish carpenter Ole Kirk Kristiansen turned his attention to toymaking in 1932.

World Play Day will feature a host of activities that families can take part in at home or at designated locations around the world. The company says that the activities are designed “to help families and communities find a quick and simple moment of playful joy; whatever their age, location or interests.”