The Loyal Subjects signs license agreement with Hasbro

The Loyal SubjectsHasbro (TLS), known for high-quality plush toys, collectibles and fashion dolls, has signed a license agreement with Hasbro for several products. These include Hasbro brands such as Popples, My Pet Monster, Jem and the Holograms, Playskool My Buddy, R.O.M. and M.A.S.K.

“Nearly two decades in the toy industry and 45 years of being a kid at heart have led me to this epic adventure,” said Ben Montano, senior vice president and general manager of TLS. “The collection of Hasbro brands we get to recreate is mind-blowing.”

Walmart will launch Playskool My Buddy and Jem and the Holograms on February 1, 2025 as part of this retro-reimagined approach. Playskool My Buddy will have an 18-inch reissue of the original. Jem and the Holograms will receive new additions and updates to fashion and accessories, including the theme song.

New M.A.S.K. products will be released in summer 2025, modeled after the originals but with modern upgrades. The new Popples and My Pet Monster products will also be launched in fall 2025.

Source: https://toyworldmag.co.uk/the-loyal-subjects-enters-multi-property-licensing-deal-with-hasbro/