The most popular toys of 2023 worldwide
Which toy was the most popular in 2023?
The wish lists of children around the world look very different, of course also shaped by the culture that surrounds them and in which they grow up. Following on from 2021 and 2022, TheToyZone's data team also took the trouble to identify the most popular toys around the world for the past Christmas in a report for 2023.
The procedure The basis was an extensive list of toys from authoritative sources.
"We then found the average monthly searches on Google for each toy in each country across different languages. Toys were deemed the most uniquely popular in a given country by calculating how much more popular the toy is locally than globally.", states the homepage.
Key findings:
- Ludo is the most popular classic toy in the world (favorite in 20 countries)
- Barbie dolls and Yoyos are second most popular (16 countries)
- Stickle Bricks are the most popular building blocks in the UK
- Sailor Moon Toys are the most popular TV toys in Canada
- Construction toys such as Lego, Duplo and K'NEX dominate the European continent
- A classic, the yo-yo is still the most popular in the Middle East and Central Asia
- Ludo is the undisputed champion in Africa, leading the way in 15 countries
Nintendo Switch, Funko, Barbie: Doll with Down Syndrome and many other toys are also represented. To see the entire overview, click on the link in the source description.
Source: Mapping Every Country’s Favorite Toys in 2023 - TheToyZone