Toy market news

The Point.1888 to represent YouTube hit Super Sema in the UK and Eire

Retail-first licensing agent The Point.1888 has been appointed as the UK & Eire licensing agency for the YouTube Originals series Super Sema

The animated children’s series, produced by Lupita Nyong’o, is the world’s first series focused on an African kid superhero. The Point.1888 has been brought on by edutainment company Kukua to manage the property’s licensing programme for UK & Eire and to focus on retail initiatives across all categories.

This follows the announcement that UTA will be representing the brand in the North America. Early response to the brand from potential partners across toy, apparel and publishing has reportedly been phenomenal, with retailers very excited about showcasing the property.

This announcement follows The Point.1888’s successful work in building and delivering licensing programmes with other YouTube hits such as Cocomelon, Blippi and Morphle as EMEA Master Agent.

The Super Sema animated series features the world-changing, STEAM-fuelled adventures of a 10-year-old African girl, Sema, and her twin brother MB on a mission to protect their village from a heartless A.I. robot villain. The series is produced by Kukua, with a female-led team that includes chief executive officer Lucrezia Bisignani and actress and children’s author Lupita Nyong’o.

Super Sema‘s first season of 20 five-minute episodes premiered as a YouTube Originals series in March 2021. Its second season will debut this summer, accompanied by a series of educational videos that help kids further explore the STEAM themes and topics from the animated series.