The Smiley Company Expands to China
The Smiley Company has opened seven new fashion stores in China, strengthening its store network across the country. This is a significant milestone for Smiley and marks a new chapter of its brand expansion efforts and commitment to bringing high-quality fashion products to its consumers in China.
The new fashion stores reflect Smiley’s elevated design direction and aim to enhance the shopping experience. The interiors blend modern aesthetics with eco-friendly materials, creating a cool customer atmosphere. The store has been curated to feature visual installations on the walls, adding a unique art style.
Smiley Fashion Stores offer a diverse range of products, originally known for streetwear and now expanding into sportswear and utility clothing. Each season, Smiley is committed to introducing new and trendy collaboration drops to refresh its product offerings.
Smiley has also recently debuted the Smiley x Centre Pompidou exclusive collection in stores, adding a distinctive artistic flair. Centre Pompidou is home to the national museum of Model Art in France, internationally renowned for its 20th and 21st century art collections.
Smiley Fashion Stores are located in cities such as GuangZhou, SuZhou and Xiamen. Smiley plans to continue to expand its footprints across China, aiming for a total of 15 stores by the end of this year. In the coming three years, Smiley intends to expand to 50 stores, reaching more cities and a broader audience.