The Smurf Experience attraction sets its U.S. Debut for Early 2025
Following a record of success in Europe, The Smurf Experience will make its U.S. debut in 2025, bringing the 13,000-square-foot attraction to families state-side.
Magical world of the Smurfs
The micro theme park brings the magical world of the Smurfs to life. Guests will feel like they have “shrunk down” to Smurf size and travel through the Smurf universe. With their mission to save the planet from the evil villain Gargamel guiding their journey, guests will enjoy hands-on, play-based physical and digital activities, including obstacle courses, scavenger hunts, puzzles, crafts, VR adventures and Smurf character meet-and-greets.
Over two million European visitors across Europe
Welcoming over two million European visitors across Belgium, Germany, France and Central Europe, The Smurf Experience was designed by Belgium-based agency Cecoforma in collaboration with Smurf parent entity Peyo Company. SBX Group, a leader in entertainment attractions, is working with Cecoforma and Peyo Company to adapt the experience for North American audiences.
Multi-city tour across the U.S. and Canada
SBX will commence a multi-city tour across the U.S. and Canada in early 2025, with host cities, dates, and tickets to be announced at a future date.
Paramount is set to release its highly anticipated animated Smurfs film in July 2025, featuring Rihanna as a producer and the voice of Smurfette. The global superstar will also write and perform the film’s soundtrack.