The Toy Association & Clamour: submissions for Spring 2025 Influencer Choice List

Toy and game companies are invited to submit their new products for the spring and summer season to be voted on by leading influencers with millions of social media followers and monthly views. The influencers’ top picks will be named to the official “Best of Spring & Summer 2025 Influencer Choice List,” presented by The Toy Association™ and powered by Clamour.

Unique opportunity for brands

"Many of today’s kids and parents are turning to creators on social media to discover the hottest new toys and games," said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. "This program offers brands a unique opportunity to get their toys in front of the digital creators who truly influence purchasing decisions — and have a shot at being named to the Influencer Choice List!”

Top influencers involved

Top influencers from the Clamour network will be casting votes for their favorites among the submitted products. Participating influencers will be required to have a minimum monthly following of at least one million views on their main platform and a social reach of more than half a million followers. They will review each submitted product’s details (including photos and physical product, if available), before voting for their top picks. Voting will take place online. No employees or representatives of Clamour nor The Toy Association will have any role in determining the selected products.

"Consumers rely on creators they trust to cut through the clutter," said Victoria Fener, COO of Clamour. "This initiative helps spotlight quality, creativity, and innovation in toys — directly from the people who engage with families every day online." 

For more information about the “Best of Spring and Summer 2025 Influencer Choice List” powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz.

Source: Press Release The Toy Association