Toy market news

The Toy Association reveals new additions to its board of directors, executive committee


The Toy Association’s Annual General Meeting went virtual this year with the gathering taking place on Zoom. During the event, new members were elected to serve on The Toy Association board of directors; three were re-elected to serve additional two-year terms; and The Toy Association’s refreshed executive committee was revealed.

New, first term members include:

Kathrin Belliveau, chief purpose officer at Hasbro; Erica Buxton, chief operating officer at Razor USA;
Ashley Mady, head of brand development at Basic Fun!;
Anne Parducci, chief content officer at MGA Entertainment; and
Dion Vlachos, executive vice president, hardlines and retail at ViacomCBS Consumer Products.

Existing members serving additional two-year terms:

Aaron Muderick, founder and executive chairman of Crazy Aaron’s Puttyworld;
Michael Rinzler, co-president at Wicked Cool Toys and executive vice president & partner at Jazwares LLC; and
Steve Totzke, executive vice president and chief commercial officer at Mattel.

Term conclusions:

John Frascotti, president and COO of Hasbro, has concluded his final term.

Executive Committee

The Toy Association’s new executive committee was elected by the board members on Feb. 25 during their winter meeting. Members include:

Skip Kodak of The LEGO Group as chairperson;
Aaron Muderick of Crazy Aaron’s Putty World as vice-chairperson;
Timothy Kilpin of PlayMonster as secretary-treasurer;
Steve Totzke of Mattel as member at large;
Sharon Price John of Build-A-Bear Workshop as member at large.

Toy Association President and CEO Steve Pasierb will continue to serve on the executive committee in an ex officio role.

Members also voted in favor of two updates to the Association bylaws, which provides the opportunity to expand the board to no more than 21 members (previously 17) and allows the chairperson to appoint up to six (previously four) additional members at large to the chairperson’s advisory committee.

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