The Toy Foundation’s Play Fund Program: donating to 245,000 Children Undergoing Medical Treatment

The Toy Foundation, the philanthropic arm of The Toy Association, is proud to award $405,000 to 23 children’s hospitals and health systems to fund play projects that will help comfort pediatric patients during their medical journey. The funding will benefit more than 245,000 children in need, with a specific focus on hospitals that serve under-resourced communities nationwide, from coast to coast.  

Industry-wide funding

The Toy Foundation’s Play Fund program is the only industry-wide funding initiative that brings the power of play to hospitals. Uniting the philanthropy of toy companies enables The Toy Foundation to fund a variety of projects, from sensory-friendly play areas to themed arts and crafts activities, and innovative play equipment that is inclusive for patients of all abilities. As a result, children are more likely to feel a sense of normalcy in an unfamiliar environment, develop positive behaviors and attitudes, and build stronger coping skills. 

“Play is a key component of childhood. Having access to play in difficult situations, such as a hospital stay, can provide immense comfort and emotional benefits to pediatric patients as they receive treatment and heal,” said Pam Mastrota, executive director at The Toy Foundation. “We are proud that by the end of 2025, the collective impact of our Play Fund program will have provided the power of play to 825,000 children nationwide since 2021.” 

To learn about the projects The Toy Foundation funded last year and the benefits children experienced, read the 2024 impact report online.

Source: Press Release The Toy Foundation